A recent article that was posted on CNNMoney.com reminded me of the fact that providing a great work environment for its employees is extremely important for any company.
Companies that provide a great work environment for their employees not only generate good will within the community, but they also tend to be staffed with employees who are happy with their jobs. Furthermore, these companies should also have an easier time recruiting the top performers in their respective professions.
Having happy, top-performing employees should translate into increased productivity, better products and superb customer service and thus, happy customers.
Social Media Extends Reach
When a company provides its employees with a great work environment, word is bound to get out.
Given how easy it is for people to share information on the many social networking sites that are available to them, positive buzz can spread rather quickly.
Companies that are lucky enough to be included on a list of the best companies to work for, similar to the list that was posted on CNNMoney.com, receive great publicity by just being included on the list. However, because it is so easy to share articles via any of the social networking sites that are currently available, being included on this type of list is more valuable than ever before.
In a world where a person’s opinion about a company is only an upload, post or tweet away from being made public, really everything that a company does is another opportunity to get the word out about the company and its products and services.
Therefore, a company that is looking for new ways to market its products and services might want to look at the work environment that it is providing its employees.
Providing a great work environment can help a company attract and retain happy, top-performing employees who can help satisfy the needs of its customers.
There is also a very good possibility that a company with high levels of employee and customer satisfaction will receive positive mentions on the Internet.
In fact, if the company is really lucky, it will be included on a list of the best companies to work for. That’s great publicity that is now easy to share.
Therefore, it’s easy to see that providing a great work environment is good for business.
Photo credit: brionv on Flickr.