Tag Blogging

Content Marketing: The Value of Reruns

0 comments By Chad Thiele Filed in blogging, blogs, Inbound marketing, podcast, podcasts, social media Tagged with Blogging, Blogs, Inbound marketing, podcast, podcasts, social media November 15th, 2012 @ 8:00 am

The holiday season is fast approaching. With it brings holiday parades, Christmas shopping and gatherings with family and friends.

However, even though there are many additional things that demand your attention, the work still needs to get done.

In fact, chances are that your business has year-end goals that need to be met. This could very well mean many long days (and nights) at the office.

When you combine the daily work responsibilities with the increased activity in your employees’ personal lives, something will have to give.

It is very possible that your business’s content marketing efforts might be the first thing to get pushed aside because it does take time and the return on investment is not always immediately noticeable.

However, while the impact on your business’s bottom line might not be immediately noticeable or even trackable, most experts agree, content marketing often works.

And, now is definitely not the time to let up, particularly if your business can benefit from consumers’ holiday gift-giving traditions. Furthermore, if your business is a B-to-B, now might be the time of year that your customers are making plans for the next fiscal year, particularly if it coincides with the calendar year.

It Pays to Plan Ahead

If your business had the foresight to plan ahead, you might have created a few extra blog posts, white papers or informational videos when your employees had a little extra time on their hands. If so, now would be a great time to add them to your editorial calendar.

However, even if you didn’t think ahead, it doesn’t mean that all is lost.

There is still time to pull in a guest blogger to create some non-branded content that your customers might find useful this time of year. You might even be able to ask employees who aren’t normally involved in your content marketing efforts to submit a blog post. You never know, you might find out that some of your employees have hidden talents that you were unaware of.

Content Marketing Reruns

Another thing to remember is that most people don’t have the time to consume everything that you produce throughout the year.

Therefore, just as television shows air reruns from time-to-time, posting old blog posts or other content on social networking sites might be a great way to keep your customers engaged and informed, with little or no extra effort required. (This is particularly useful if the content isn’t time-sensitive and therefore has a longer shelf life.)

Also keep in mind, people love lists. Therefore, now might be a great time to write a few best-of blog posts that highlight some of your best posts from the past.

Final Thoughts

There are some things that your business can do to keep your customers engaged and informed online, while still accomplishing all the other things that need to get done this time of year.

With the right planning, you won’t have to play role of Ebenezer Scrooge and require employees to work so much that they don’t have time to enjoy the holidays.

This can include posting content that was created ahead of time or pulling in a guest blogger to create non-branded content that your customers might find useful.

Also, keep in mind, just because you posted something a few months ago, doesn’t mean that the information isn’t still valuable to your customers. In fact, your customers probably didn’t see all the content that you created throughout the year.

Therefore, now might be a great time to repost some of your old blog posts on social networking sites or create a few best-of blog posts.

As television shows have demonstrated for years, content that is created might be just as valuable to consumers the second time around.

Photo credit: J.Elliott on Flickr.

Chad Thiele

Marketing analyst and strategist, freelance writer, content curator, applied sociologist, and a proud UW-Madison alumnus. My goal is to help businesses achieve their marketing objectives and business goals while gaining additional experience in the exciting world of digital marketing. I'm currently looking for my next career challenge. Please feel free to contact me anytime at: chadjthiele@gmail.com.

HubPages, Squidoo and Getting Paid to Use Facebook

0 comments By Chad Thiele Filed in Advertising, blogging, Facebook, social media, technology Tagged with advertising, Blogging, Facebook, social media, technology October 20th, 2012 @ 8:00 am

Recently, I joined HubPages as a way to help get the word out about my blog and possibly earn a little income by writing.

If you are not familiar with HubPages, it is an online community designed to help writers share their content.

The site allows users (a.k.a. “Hubbers”) to post articles (a.k.a. “Hubs”) on the site.

One of the benefits of using the site to publish Hubs is that it is set up in much the same way as a standard social networking site is.

When you sign up for the site, you can follow other Hubbers and Hubbers can follow you.

To encourage participation within the community, you earn a HubScore and receive accolades for participation (these are similar to the badges that you receive on Foursquare.)

Hubbers can also share another person’s Hubs with their followers, thus making it easier for good content to be spread.

As I alluded to, you can also earn income on HubPages through Google Adsense, the Amazon and eBay affiliate programs, and through the HubPages Ad Program.

It is this aspect of the site that got me thinking.

Monetizing Social Networking Sites

When people talk about monetizing a social networking site, they are talking about finding ways to make money from the site.

As is the case with many social networking sites, HubPages makes money off of display advertising. However, unlike many of those social networking sites, with its Ad Program, HubPages lets the Hubber keep the earnings from 60% of the impressions and HubPages gets the rest. (This encourages Hubbers to post quality content.)

For the record, HubPages is not the only site that lets users earn money. Squidoo, the site that was started by Seth Godin, uses a similar revenue-sharing model.

I wonder if this is something that Facebook could do to earn more money.

While I haven’t fully thought this through, I’m thinking that if Facebook paid users a portion of the revenue that they received from Facebook Ads when their content was viewed by other users either via the timeline or on their profile, it would encourage users to use the site more often and post more valuable content. (It could also help increase the time that users spend on the site.)

Facebook could use a formula similar to EdgeRank to determine how valuable the content is and how much the user should receive.

This definitely would make me want to use the site more often.

However, more importantly, it might get users to actually notice and interact with the advertising on the page.

You see, since I started using HubPages, I have started noticing display ads more often, at least the ones on HubPages. I know that those ads will possibly make me some money, so I at least look to see what ads are showing up based on the content on the page.

If users know that they are going to be making money based on the ads that run on Facebook, they might start noticing the Facebook ads, too. (This would be a great experiment for a neuromarketer to test.)

And, once you get users to notice the ads, there is a good chance that they will start to click them.

Therefore, even though Facebook would be giving away a small portion of the ad revenue, Facebook would still benefit if the total ad revenue increased substantially.

Why Facebook Should Pay You for Your Personal Info

I’m not the only one to suggest that Facebook pay its users.

In an article posted on money.cnn.com, David Goldman explains that in order for Facebook to increase its revenue, a pair of New York University business school professors are suggesting that Facebook pay users for the privilege of selling their personal information.

As the article mentions, “Here’s the idea: Facebook would pay its users a nominal fee — say $10 a month — for the right to send their relevant personal information to advertisers. Companies looking to advertise their products or brands to a specific group of people would pay Facebook for that data and for the ability to directly market to those individuals.”

As the author of the article explains, Facebook could add a new revenue stream, and increase the company’s transparency and trustworthiness at the same time, by giving users the ability to make money by opting in to such a program.

Potential Drawbacks of Paying Facebook Users

There is definitely the possibility that paying Facebook users could backfire on the company.

Let’s look at both ideas separately, starting with the idea that I suggested.

First, as I pointed out before, paying Facebook users a portion of the ad revenues will likely make users even more aware of the advertising. This could turn some people off.

Furthermore, users wouldn’t really make all the much money unless they post a lot of content, are connected to a lot of people and those connections interact with the content—a lot.

People might also question whether or not the social media giant was giving them their agreed-to ad revenue, particularly if they used a formula that is difficult for users to understand (i.e., one that is similar to EdgeRank.)

There is also the possibility that people would game the system by creating fake accounts, liking and interacting with their own content and clicking ads just to make money.

If Facebook went the route that the New York University business school professors suggest, it could run into similar issues, including having users game the system by creating fake accounts, losing trust and credibility if users question whether their data is worth more than $10 a month, and possibly losing users because they would be even more aware of the site monetization.

Conclusion

Facebook is going to have to find additional ways to make money with the site to increase revenues in order to satisfy their investors.

Paying users to use the site is an interesting idea that could increase revenues. However, there is the possibility that it could backfire.

As I mentioned, I haven’t thought this through completely, but it is an interesting idea.

So, what are your thoughts? Do you think it would be a good idea for Facebook to pay its users?

Photo credit: tellumo on Flickr.

Chad Thiele

Don’t Worry, They’re Just Words: Part II

4 comments By Chad Thiele Filed in blogging, case study, Inbound marketing, social media, Twitter, word of mouth advertising Tagged with Blogging, case study, Inbound marketing, social media, Twitter, word-of-mouth advertising May 26th, 2012 @ 11:00 pm

In my last post, I pointed out that the words that we choose to use can influence the way that people interpret what we are trying to say.

At times, the ideas that we are trying to convey to others might not be properly communicated because the intended recipients don’t understand the meanings of the words that we use. (In some cases, the words that we use might actually have different meanings among people with different cultural backgrounds.)

In other words, what we are trying to say might get lost in translation even if the people who we are trying to reach speak the same language.

Furthermore, even when the ideas that we are trying to communicate to others are properly received, there might be a more succinct or influential way of wording what we are trying to say.

A Real-World Example of the Power of Words

Not long after I posted the blog post, the point that I was making was illustrated perfectly in an article that was published by the Huffington Post.

However, in this case, it wasn’t an incorrect choice of words that caused the problem; it was the omission of the word “acquisition” that created the confusion.

According to a tweet by Peter Shankman, when the Huffington Post first published their article, it said, “Facebook has said it expects the Instagram to close sometime this year.” (Or, something similar to that—I didn’t see the actual post before the change was made. I am relying on Mr. Shankman as a trusted source.)

This led him to post this tweet with a link to the article:

However, the mistake was spotted and the article was updated. Fortunately, Mr. Shankman found out about it and tweeted this:

However, Mr. Shankman’s original tweet was still out there and not everyone saw his tweet about the typo. Therefore, misinformation continued to spread on Twitter the next day.

For example, his tweet was retweeted by Britton Edwards, and it looks like that is how Emily Binder found out about it. This led her to tweet:

This is how I found out about the post and the typo.

Now, as you can see, the omission of the word “acquision” changed the meaning of the sentence in the article and rumors of Instagram closing started to spread on Twitter. In fact, they continued to spread even after the article was fixed and Mr. Shankman tweeted about the correction.

I’m guessing that a lot of people had the same reaction that Mr. Shankman and Ms. Binder did. Just think about how many other people tweeted this.

Final Thoughts

The example that I gave in this post illustrates the fact that one word can make a huge difference in how people interpret what you are trying to say. (It also illustrates how rumors can easily be started by an innocent mistake.)

Therefore, it makes sense to not only pay attention to what you say, but also how you say it.

This is true when you are writing traditional advertisements and when you are writing blog posts as part of your content marketing efforts.

If you are interested in reading about this further, I’d check out Peter Shankman’s blog in the next few days, as it sounds like he might have a thing or two to say about it. (I will update this post with a link if he does write a post about this in the near future.)

Furthermore, you also might want to check out Emily Binder’s lastest post. She doesn’t address the typo, but she does give her opinion about Instagram and the Facebook Camera app.

Chad Thiele

Market Research Is Marketing

0 comments By Chad Thiele Filed in blogging, blogs, Inbound marketing, market research, SEO, social media Tagged with Blogging, Blogs, Inbound marketing, market research, SEO, social media January 10th, 2012 @ 7:00 pm

Market research is marketing.

This statement might sound completely ludicrous to some people. To them, market research is all about collecting information about their customers, the products that they are selling, the effectiveness of their marketing campaigns, economic conditions or anything else that can influence their bottom line. It’s a huge part of developing their marketing strategy. But, it isn’t marketing.

If you are one of those people, you either haven’t embraced inbound marketing as a viable way of generating leads and increasing sales or you don’t understand what market researchers do.

Inbound Marketing

If you look up inbound marketing in Wikipedia, it lists two definitions.

The old definition of inbound marketing is market research.

However, the other definition is more in line with what people often refer to when they currently mention inbound marketing. This definition states that inbound marketing is a marketing strategy that focuses on getting found by customers.

HubSpot, a leader in inbound marketing, teaches that in addition to getting found (i.e., creating, optimizing and promoting your content), you also need to find ways to maximize conversions and analyze the results of your efforts in order to be a successful inbound marketer.

In a blog post, titled “Inbound Marketing vs. Outbound Marketing,” Brian Halligan, CEO and Founder of HubSpot, writes, “Rather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing ”inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, the blogosphere, and social media. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip.”

Market Research

Now that we have a basic understanding about what inbound marketing is, let’s now look at what many market researchers do.

Part of the purpose of doing market research is to uncover information that will help identify what your potential customers need, how your products or services are fulfilling their needs, what your competitors are doing to fulfill their needs and what environmental factors will have an impact on what your potential customers will need in the future.

After collecting the information either through primary research (e.g., surveys, focus groups, observational studies, experiments, etc.) or secondary research, it is usually the job of those in market research to organize the data in an accurate and easily understandable format that can be delivered to the client. The data is often presented in written form (e.g., reports, white papers, blog posts, etc.) However, it could just as easily be delivered in person or via podcasts, webinars, online videos or any other way that people can communicate with each other.

Furthermore, after doing research on specific topics, the market researchers who conduct the research often gain so much knowledge about the topics that they are researching that they become thought leaders or subject matter experts in that particular area of business. This will often give them access to even more people who they can collaborate with.

In other words, market researchers are huge content creators.

In fact, I would argue that most of the content that your potential customers find valuable has some information that was influenced by market research in one form or another. (Note: I am focusing on information that was created to educate consumers about a product, service or industry, not content that was created for entertainment purposes.)

Inbound Marketing and Market Research

We have already established that market researchers are by definition content creators.

But, I would argue that the other areas of inbound marketing also involve a form of market research.

Market research adds value to the content and valuable content helps generate links to your website or blog. Therefore, market research helps with search engine optimization. (It also doesn’t hurt to conduct market research to find out what your potential customers find valuable in the first place.)

I’d even argue that search engine optimization, itself, is a form of market research. It definitely requires many of the same skill sets.

And, when promoting your content, it is always suggested that you measure and test the effectiveness of your efforts. Testing and measuring the effectiveness of your content promotion efforts are forms of market research.

Measuring and testing also play a part in maximizing the conversion process.

And, analyzing the final results of your inbound marketing efforts… yep, that’s market research.

From Market Researcher to Marketer

If you asked me 10 years ago what I did for a living, I would have told you that I was a market researcher.

At that time, even I didn’t really think of myself as a marketer even though I was involved in the marketing of the research products and services that I helped create. (Note: CUNA Research was using inbound marketing techniques to market their products and services before the term was even coined. Need proof? The Research Review articles that are listed in my publication list could very well be described as blog posts. Blog posts, that in my opinion, delivered value to the reader.)

It wasn’t until I started learning about inbound marketing and content marketing that I started to see myself as a marketer, rather than a market researcher.

Final Thoughts

As more marketing campaigns move online, businesses will gain additional access to analytics that will help them better understand the needs of their customers.

Furthermore, with the increased use of smartphones, savvy businesses will make it extremely easy for consumers to find them no matter where they look. Providing relevant and useful information to consumers when they search for their products, services or industry will give these businesses an edge over their competition.

This makes it even more important for businesses to have people on staff who have the knowledge and training to accurately interpret data and present it in a clear and concise way so that it can be effectively communicated to their potential customers.

With that said, the line between marketer and market researcher is being blurred, so much so that they are often one and the same.

Therefore, the next time you are looking to fill a marketing position, don’t overlook job applicants who have a background in market research. Their skill sets may be more valuable than you think.

Photo credit: jeckman on Flickr.

Chad Thiele

An Excellent Resource for Internet Marketing Advice – HubSpot

0 comments By Chad Thiele Filed in blogging, blogs, email marketing, Facebook, SEO, social media, technology, Twitter Tagged with Blogging, Blogs, email marketing, Facebook, HubSpot, SEO, social media, technology, Twitter December 16th, 2011 @ 3:00 pm

If you are looking to leverage the power of the Internet to help grow your business, one of the first places I’d suggest that you look is HubSpot.

According to the “Company Fact Sheet” on hubspot.com, “HubSpot is an Internet marketing startup whose software helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and small business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics.”

However, you don’t need to be a paying customer to benefit from HubSpot’s expertise.

HubSpot provides many free resources that your business can use to keep up with the latest inbound marketing trends and best practices.

I have been a fan of HubSpot ever since I first tuned in to the Marketing Update (formerly HubSpot TV) back in the summer of 2009. This is a great resource if you want keep up with the latest inbound marketing news. (You can watch HubSpot’s Marketing Update live at 4 p.m. EST every Friday.)

Since then, I have learned a lot from HubSpot’s many white papers, webinars and blog posts.

HubSpot also speaks at, sponsors and participates in various industry conferences and events, including OMMA Global, PubCon, Business of Software, Online Market World, Search Engine Strategies, SMX, Venture Summit, Inbound Marketing Summit, etc.

In fact, earlier this year I attended an AMA Tampa Bay event that featured HubSpot’s Ellie Mirman. As you would expect, it was a very informative event.

Inbound Marketing University

Recently, I earned my Inbound Marketing Certification from the Inbound Marketing University after completing its comprehensive Internet marketing training program.

The training program currently includes 18 in-depth classes covering each facet of inbound marketing.

The courses are taught by some of the most respected names in Internet marketing today, including New York Times’ best-selling author Chris Brogan, Google Analytics Evangelist Avinash Kaushik, best-selling author and international speaker David Meerman Scott, best-selling author and co-founder of Alltop.com Guy Kawasaki, and more.

To earn the Inbound Marketing Certification, students must pass the comprehensive certification exam that includes 50 multiple choice and true & false questions.

As stated on the site, “The Inbound Marketing Certification acknowledges the recipient’s proficiency in Inbound Marketing principles and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.”

In order to earn the Inbound Marketing Certification, the student must receive a score of 75% or higher on the comprehensive certification exam.

The Honors Distinction is awarded to the top 15% of exam takers. To receive this honor, test takers must earn a score of 90% or higher.

The Inbound Marketing University training program is administered by HubSpot.

And, the best part… both the training and certification are completely free.

For more information, visit inboundmarketing.com.

Final Thoughts

As I mentioned earlier, I have been a fan of HubSpot since the summer of 2009.

They are a very respected company that definitely delivers value to their customers.

According to co-founder and CTO Dharmesh Shah, “The average HubSpot customer grows their lead generation by 32% monthly, and over 80% of customers report increased web traffic and lead generation when using HubSpot software. 85% of HubSpot customers recommend the software to their friends.”

However, as I mentioned before, you don’t need to be a paying customer to gain from HubSpot’s expertise.

Chances are that your business could benefit from the wide range of free resources that are available from HubSpot, including their many webinars, white papers, and blog posts.

Futhermore, even if you don’t take the certification exam, HubSpot’s Inbound Marketing University is definitely worth the time and effort. And, it’s free.

So what are you waiting for? Head over to hubspot.com to find out more information.

Photo credit: jameskm03 on Flickr.

Chad Thiele

Some Thoughts About Blogging

0 comments By Chad Thiele Filed in blogging, blogs Tagged with Blogging, Blogs November 25th, 2011 @ 3:00 pm

I’ve been posting on this blog for about five months now.

However, I decided to start blogging a year earlier.

In the year leading up to the formal launch of 1911mainstreet.com, I spent some time reading other blogs and posts on social networking sites.

In that time, I came to a few conclusions about what I think makes a blog valuable and what I want to accomplish with this blog.

One of the things that I noticed is that I enjoy posts that are short and to the point. If you have read Seth Godin’s blog, you know exactly what I am talking about.

However, given my market research background, I like to support my analysis with research or insights from experts. Therefore, many of my posts tend to be a little longer than I’d like. (I am planning to write more short posts in the future.)

The other thing that I have noticed is that blogs that deliver interesting insights tend to get me to visit the site more often.

I also tend to enjoy the blog more if I have met the blogger, in person. This helps me understand where the person is coming from. (Therefore, I think it pays to go to events where bloggers hang out.)

I have also found that I enjoy getting insights from many people. In order to do that, I rely on links from social networking sites like Twitter to point me to new blogs and blog posts.

What’s in a Name?

When I first decided to launch this blog, I was going to call it justevent.net. In fact, if you type in that domain name into your browser, it will take you to this blog.

I had always planned on writing about marketing.

The concept behind justevent.net was to point out that some of the best marketing campaigns are those that deliver value to your customers. In fact, if your marketing campaigns are really well executed, your customers will actually look forward to receiving the messages from you, no matter how they received them.

Thus, the communication that they receive from you would be an “event” that they look forward to.

A blog is a way to let people know what you think about a topic, or in other words, a medium to vent. Since it is online, it would also be an eVent.

The “just” is in justevent.net is in the same vein as the Nike slogan “Just Do It,” meaning that it pays to get out there and try new things and find out what works.

However, because I wasn’t going to focus solely on the creative side of marketing, I decided to change the title.

For more information about the story behind 1911mainstreet.com, take a few minutes to read the “about” page.

On Blogging Frequency

In my blog post, titled “In the Spotlight: Blogging Frequency,” I cited some suggestions from other bloggers that I planned to follow when I first started blogging.

For example, Chris Brogan suggested creating a schedule and sticking to it.

For the first two months, I did just that.

However, for the last three months, I haven’t been blogging on schedule.

Therefore, I plan to make an adjustment and post just two posts a week.

Instead of Monday, Wednesday, Friday, I will publish on Tuesday and Friday at 3 p.m. CDT.

On Guest Blogging

Other bloggers suggest writing guest blog posts to get your name out there. So far, I’ve written two guest posts for the Strategy E-ssentials blog. And, I plan to write more in the future.

If you get a chance, you might want to check out my latest post that I cowrote with Karin Khuhro, titled “Why Holiday Shoppers Don’t Buy From You & What You Can Do About It.”

Final Thoughts

Having a blog is a great way to share ideas with other people.

For businesses, it is an important part of a good inbound marketing strategy.

However, it is important to keep in mind that your readers’ time is valuable.

If you are going to take the time to write something, it makes sense to deliver quality content. Otherwise, you are just wasting your time and your readers’ time as well.

On the other hand, you never know what will be valuable, so it pays to try different things and see what your readers respond to.

With that said, see you next week.

Photo credit: nasmac on Flickr.

Chad Thiele

In the Spotlight: Blogging Frequency

2 comments By Chad Thiele Filed in Uncategorized Tagged with Blogging, Blogs, In the Spotlight, WordPress July 8th, 2011 @ 3:00 am

As I pointed out in the last blog post, it is extremely important that you monitor and participate in the conversations that are going on about your brand wherever your customers choose to communicate.

Therefore, I am starting the “In the Spotlight” blog post series. These posts will focus on one of the communication channels that people are using to exchange information with each other.

It only makes sense that my first “In the Spotlight” post would focus on blogs.

As is the case with many of the other topics that I will examine in the future, blogs and blogging can’t be thoroughly covered in one blog post. Therefore, I’m going to focus on blogging frequency, specifically. Future blog posts will focus on other areas of blogging (e.g., content, length, distribution, etc.)

Suggestions from the experts

When you start any new project, I would suggest researching what has been successful with other people or businesses, before you jump headfirst into it. That’s exactly what I did.

Fortunately, if you Google it, you will find that there’s a lot of great advice out there on this topic.

In fact, almost every blogger has an opinion on how often you should be posting to your blog.

Chris Brogan points out in a blog post titled “A Sample Blogging Workflow” on www.chrisbrogan.com, “The frequency of blog posts you choose is important. Many posts a day is great, if you can keep it up. Once a day is probably ideal (but not as easy as it seems). Once every two or three days means your readers won’t know what to expect. Once a week might be enough, depending on how niche your blog is, and how authoritative you are to begin with. But no matter what you decide, make the decision and stick with the schedule.”

In a recent blog post titled “On the Argument to Post Blog Content Daily”, Nate Riggs, blogger at nateriggs.com, makes a strong argument for posting daily.

In his post, Nate links to a blog post written by Cheryl Harrison, blogger at beingcheryl.com, titled “On maintaining a regular blog post schedule”. In her blog post, Cheryl makes the case for posting content only when you have something worthwhile and meaningful to tell your audience.

So what is the correct answer?

As mentioned, there are several schools of thought on blogging frequency, and the purpose of the blog definitely plays a role in the decision making process.

However, I recently read an article titled “The Best Blog Posting Schedule Ever: Finally, Proof and Real Numbers!” that made perfect sense. It was written by Marcus Sheridan and posted on www.thesaleslion.com.

The conclusion that he came to was that there is no perfect blogging schedule. Instead, you should choose a blogging schedule that “allows you to accomplish your goals and love every minute of this wonderful act we call blogging.”

That sounds like good advice to me.

My blogging schedule

I am definitely going to heed Chris Brogan’s advice (i.e., create a schedule and stick with it.)

In the future, I might follow Nate Riggs’ advice, and post daily. However, I want to start off with a more realistic goal.

I also hope that I can deliver valuable content every time I post, as Cheryl Harrison suggests.

And, I am definitely going to keep Marcus Sheridan’s advice in mind. Therefore, sometime down the road, I might change my blogging schedule based on my goals and time constraints (and my desire to have some fun in the process.)

So, for now, I plan to start by posting on Monday, Wednesday and Friday at 3 p.m. CDT.

With that said, see you again on Monday.

Have a great weekend.

Photo credit: magerleagues on Flickr.